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Well lots of JASO MA oils also say they meet various API grades such as SJ, SG, SL, etc. They don't carry the API seal on them. However, if a company made false claims about it meeting a certification, they would be in for quite a can of worms legally I would think. But you are right, I guess Shell self tested.
Yes, true but, someone looking for an API grade oil will not be looking for a Jaso oil. If one is specifically looking for a Jaso oil and chooses Shell it is not a certified Jaso oil. Im sure it is fine, no doubt in my mind but, it is not certified.
BTW for an oil to be certified Jaso it has to meet at least one of the following ...
API SG, SH, SJ, SL, SM
ILSAC GF-1, GF-2, GF-3
ACEA A1/B1, A3/B3, A3/B4, A5/B5, C2, C3
So you can not be a Jaso Certified oil without meeting standard industry tests for automobiles or trucks.
Here is the source