Japan's answer to Saturn comes to an end...

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Originally Posted By: Doog
Missed the point....I sat in a new Corolla last week while I was at my dealer...very nice car.


I agree.
 
They totally missed the boat marketing to us Millenials. We didn't want to bump into our parent's friends trading their Camry in for an Avalon. We didn't want the cars that our grandparents were finding cool. Despite all the efforts to be hip and with it on social media, doing things like having the same warmed-over inventory year after year drove us away. At least slap a new face onto it, and tweak the interior a bit.

Thing is, some of their cars could have gone a long way to establishing Toyota with a younger generation. As it is, Toyota is my parent's brand. I might see the appeal of Toyota, but if it's sedan vs. sedan, Buick is more relevant to me than Toyota...
 
I am surprised they are not bringing the TC into Toyota. There is a definite lack of a two door coupe with a sporty edge since the Celica went away. The TC filled the void for a while. Maybe they need to bring back the Celica now.
 
Originally Posted By: Doog
Missed the point....I sat in a new Corolla last week while I was at my dealer...very nice car.


Yeah... I drove one Monday and it was not.

It feels much narrower than the older model, whether that is the case or not.

The faux stitched dash doesnt trick me into thinking it is high end, its... faux.

The vertical riser at chin height in the passenger seat (and Im tall) is in the way of a clean and clear dash, and looks like you could smash your face into it.

2014-Corolla-dash-shot.jpg


They try to make the shifter look liek an MT to appear sporty, when its a corolla.

The two tone wheels, while nice, dont really have a place in an economy-minded econobox.

Neither does the different multi-tone colors and LCD types (four, count 'em, four digital displays, each one not like the other...) all over, and a small, low-res touchscreen (im not a fan of any touhscreen, but if youre going to do one, do it right... Same complaint on my parents' prius).

When toyota tries to make their pedestrian cars look young and "sporty", they fail. Its like putting an alloy and wing on my couch.

Lets see... killed the TT Supra. Killed the Celica (the last of which was ugly and the higher end engine, IIRC was made by Yamaha, not Toyota). Required Subaru to make a worthy two seater, which IMO is a good car, but sold under Scion for whatever reason. Camry is a couch. No matter how many wings and "SE" badges you put on stuff, it doesnt change what it fundamentally is.

So I stand by the fact that they are killing scion because they think that their mainline cars appeal to younger audiences is to me, false. You can post all the financial figures you want, the cars arent appealing and have gotten worse, IMO.
 
Originally Posted By: sciphi
They totally missed the boat marketing to us Millenials. We didn't want to bump into our parent's friends trading their Camry in for an Avalon. We didn't want the cars that our grandparents were finding cool. Despite all the efforts to be hip and with it on social media, doing things like having the same warmed-over inventory year after year drove us away. At least slap a new face onto it, and tweak the interior a bit.

Thing is, some of their cars could have gone a long way to establishing Toyota with a younger generation. As it is, Toyota is my parent's brand. I might see the appeal of Toyota, but if it's sedan vs. sedan, Buick is more relevant to me than Toyota...


Not just the millenials anyone with any eyesight. Good God the Toyota lot has as much appeal as a battered women's shelter.
They need something like a modern Celica, Supra and MR2 in the lineup to get anyone without a white cane onto the lot.
 
Originally Posted By: Robenstein
I am surprised they are not bringing the TC into Toyota. There is a definite lack of a two door coupe with a sporty edge since the Celica went away. The TC filled the void for a while. Maybe they need to bring back the Celica now.



It was already going with the with coming iA/iM...
 
Originally Posted By: madRiver
A massive miss of scion was lack of compact SUV. Every car maker is saved by SUV sales but scion missed it....


Vue didn't save Saturn.
 
To me the FRS was never a real Toyota. It was an overpriced rear wheel drive Subaru weighted for drifting. I wanted to like it but there was little to nothing that made it Toyota.

The others in the Scion brand never had any appeal to me. It was always overpriced boy racer Toyota look alikes. They were not well sold in this neck of the woods either.

Bring back the Supra and the MR2. At least have one car that is sporty Toyota. All the rest are good running appliances, which do have their place for me.
 
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Originally Posted By: Smokescreen
To me the FRS was never a real Toyota.


And that is why it has any appeal at all... Its a rear-drive Subaru with nice styling.
 
I think their plan was to eventually offer the FR-S/BR-Z with turbo. I don't think they foresaw it selling as poorly as it has.

2016 is, what, the fourth model year?

Time for a turbo, and it needs a bit more HP than the WRX... I'd say 300 would be a nice, round number.
 
Scion was how Toyota planned to lower their average buyer age and build brand loyalty with young people so they don't become the next Buick in 10-20 years. Back to the drawing board.
 
The only good Toyota ive driven was the mid 2000 rav 4 with a stick. I can say the newer civic and FIT are garbage also. The mid 80's civic was revelatory; where is that sense today? Oh, that's right, Soichiro Honda died in '91.
1984_Honda_Civic_Si_003_3663.jpg
 
Originally Posted By: artificialist
I once heard a hypotheses about why the FRZ/BRS never got a turbo. Subaru was afraid it would hurt WRX sales.


Manufacturers constantly make cars capable of competing with no car in anyone's line based on this ideology. I wonder when they will stop with this retarded business?
 
Originally Posted By: Gasbuggy
Scion was how Toyota planned to lower their average buyer age and build brand loyalty with young people so they don't become the next Buick in 10-20 years. Back to the drawing board.


Agreed. If they don't do something about that soon, they'll suffer the same fate. At least Buick rather quickly managed to turn their focus and sales around thanks to more exciting products that are decently built and priced.

For now, Toyota sells a Camrolla or CUV at the rate of a few a minute. The good times for them are still rolling, even with the dark storm clouds on the horizon.
 
Originally Posted By: artificialist
I once heard a hypotheses about why the FRZ/BRS never got a turbo. Subaru was afraid it would hurt WRX sales.



The official answer was that the turbos wouldn't fit.
 
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