Originally Posted By: exranger06
As someone who's worked at an auto parts store (mostly part time) for almost 9 years now, this is my take:
Originally Posted By: Brasileno
So, being the Parts Pro that I am and wanting to make the sale, as encouraged by the atmosphere at the store but not by my pay (I am not commission..) I then asked what color. Since customers really only care about matching color with color. Chemistry be [censored].. If a car has a certain color in it, it's my best move to try to match it
No, that's not your best move. Your best move is to educate the customers who don't better that you can't just go by color, and that the chemistry is what's important.
Originally Posted By: Brasileno
(Remember: the customer is here to save money over a dealer. Or, they don't care about the dealer, and they come here for everything else. Even shops get parts here. Ok.)
Sometimes the dealer is the only option. If the dealer is the only place to get the correct part, so be it.
Originally Posted By: Brasileno
So, with my main driver being COLOR, .. this particular customer kept saying "All I know is its G-05, it's for a Ford. I got G-05, I need more." Also "It's for a Ford." So, again, after pointing out we DID NOT HAVE G-05.. I then went to "All Makes, All Models" and went to Prestone.
I would've left it at, "sorry sir, we are all out of G-05. If you'd like I can order some more and it will be here by ___." What happens next is up to the customer. If he asks me about All makes/models coolant, I'll give him my honest opinion, which is: it'll probably work, but I wouldn't recommend it and I would only use G-05. If he still wants to buy the All Makes, I'll sell it to him. If he walks out the door, then oh well. I would rather have a customer get the CORRECT part somewhere else, than get the WRONG part at my store.
Originally Posted By: Brasileno
We carry Pentofrost, (A2, A3, etc, even that has markings as to COLOR, I sold the last Toyota Red last night,) also Peak, BMW OEM, Prestone, CarQuest, CarQuest's twin, and I think we sold out of the Zerex. We even have another one, I think. Might be the Prestone Dex-Cool.. we may have a Dex Clone. Not sure.
Pentofrost is trying to make it idiot-proof by listing the color on the bottle, knowing that most people just go by color. You still need to verify that it's the correct chemistry.
Originally Posted By: Brasileno
I am aware there are more colors than Green and Orange. However, unless a customer specifically says "I have this" then I ask "Green or Orange." Even then, it would come out: "No, it's a Toyota, it's Red." And I would then go to the Pentofrost A3... there is even Blue now. A2.. whatever designation. See what I'm saying?
You need to STOP asking customers what color their coolant is, and just ask what TYPE it is (Dexcool, G-05, G11, etc). I'll tell you right now that MOST customers will have no idea. At that point you ask what year, make and model vehicle it is, and look up the correct TYPE in the computer if you don't already know off the top of your head.
These are well-received points. Thank you.
Maybe I can educate my team, too..