A filter you might want to consider, and I have encountered owners of that engine using on Jeep forums, is the Motorcraft FL-400s. I use it now on our Lexus for 7.5k OCIs. Widely available, well-built, cheap, stout. I like it better than the Wix I had been using, and it is 1/2 the cost of them since their prices have skyrocketed.
I think you are wise with the 10w-30. I am using M1 HM 10w-30 in that car and it has greatly reduced oil consumption. I was using 5w-30 PP - it used about 1qt/7.5k. I would use about 0.5qt with M1 HM 5w-30. With the 10w-30 M1 HM, it has used 0 in the last 2.5k (250k on vehicle). My climate does not need the 5w.