I was at Costco in San Leandro last night picking up some things for Thanksgiving and I noticed they had some Goodyear marketing up at the tire install bays. I walk into the tire shop and they had a few Goodyear tires on display - mostly the Assurance FuelMax and Wrangler SR-A. The guy working the counter said they are testing them here and if goes well, Costco will be carrying Goodyear alongside Michelin and Bridgestone. The Assurance FuelMax was priced well below the Bridgestone Ecopia and Michelin Defender XT. Since Sears is teetering towards irrelevancy and the only major national accounts Goodyear has is Wal-Mart and Big O/NTB/Midas, could Goodyear be doing to get market share?