The U.S. card clearing houses should have jumped on this earlier. There's really no excuse, because one of my businesses uses Chase Payments from the States, with chip cards and with no hiccups. Gas pumps here with just a swipe are just about finished. I think Petro-Canada has been hanging on them for a while, but Esso and Shell and Husky switched over ages ago, over two years ago for Esso.
Up here, it will be "mandatory" sooner rather than later, in that the retailer will have no liability protection from fraud for non-chip transactions. And, has already been pointed out (and as happens here already) non-chip transactions just cost the retailer more.