It is my impression that the MSRP on domestic pickup trucks is surprisingly high and artificially inflated, much more than on cars and SUVs.
Is this a marketing game, so that pickup truck buyers can feel good about getting a huge discount off MSRP?
Does anyone pay anywhere near MSRP on a pickup?
It is not unusual to see ads in the local newspaper advertising $5000 to $12,000 in rebates and incentives on a pickup from Ford, GM, or Ram. Does Toyota play this game also?
Is this a marketing game, so that pickup truck buyers can feel good about getting a huge discount off MSRP?
Does anyone pay anywhere near MSRP on a pickup?
It is not unusual to see ads in the local newspaper advertising $5000 to $12,000 in rebates and incentives on a pickup from Ford, GM, or Ram. Does Toyota play this game also?