Aladdin 3in1 rod has been around just about forever. Lots of recent copies of the product have popped up in the last 10 years and they all do about the same. Great for quick repairs and people who don't have a tig welder. Stuff is fairly easy to use and cheap enough to keep around.
Just checked their site and they do custom branding as well, there's a good chance many of these products are all the same.