I have seen the same thing with local bulk distributers like Mobil and Chevron. A local rep for Rotella offered decent value on products, but still not the best value. One of the reasons I do not consider them. I didn't have to jump thru any hoops or do some "pay to play" game in getting Schaeffer, as per the Amsoil game. I just contacted a local rep and he quoted cost and got me the products I wanted that met my needs. Ships it to me for no additional cost and throws in freebies. Even set me up with the Chairman of the Board of Schaeffer, John Schaeffer Shields, who gave the wife and I a personal tour of all of Schaeffer's facilities in St. Louis. Fantastic, informative tour. I am not some big corporate wonk either. Just a simple one semi truck owner/operator and hobby farm owner. I get a couple of drums of oil a year, a few 5 gallon cans of diesel additive, grease and gear lube, and some other products for my personal stuff.