I've noticed the last few years that "custom" or alloy wheels in some circles have been called "rims". It seems like the term rims has gone from the gangsta vernacular to mainstream language most recently. In the tire stores, the car shows, and car sales ads the term "rims" has largely replaced the term custom wheels or alloy wheels. I thought everybody knew that the "rim" is the part of a wheel that secures the tire to the rest of the wheel, and hence the car. Does anyone else see this as an issue or am I just an old fogey who needs to get over it and recognize that the world has advanced out of the wire wheel era.