Originally Posted By: Johnny2Bad
OEMs have the purchasing power and buy in sufficient volume ... way greater volume than even the biggest aftermarket deck manufacturers ... to design and have fabricated custom chipsets that offer very good radio performance.
I've measured many OEM decks on the bench with an oscilloscope and can tell you with no reservation that they measure quite well, as good as any aftermarket deck that costs less than $250, and broadly speaking have better AM/FM performance than aftermarket decks that cost less than $400.
It's not like Toyota is throwing wads of cash at their base OEM sound systems ... they aren't. But $100 ($5~10 per speaker, the rest on the deck) goes a long way when you make more cars in a month than the largest aftermarket car audio brands sell in ... well, years.
Actually improving auto sound is not as easy as many are led to believe. There is a lot of misinformation to wade through, and it takes experience to make good choices.
If Toyota's $5 per speaker sounds cheap to you, know that the manufactured cost of a retail packaged and sold aftermarket speaker is 10 to 20% of MSRP. So those "cheap" Toyota OEM speakers would retail for $50 to $100 a pair.
I like to build good car stereo systems, but I don't follow the (well) beaten path. I use the OEM decks with a line-out converter, a decent amp and never use "car audio" speakers; I choose drivers carefully from reputable manufacturer catalogs, the same ones who make the drivers for home HiFi, measure the speakers, build a true crossover (not a single film capacitor, which simply blocks the lows from the tweeter, which is very common in car audio aftermarket speakers) using modelling software, and work within a budget.
People, and especially "knowledgeable car stereo guys" are blown away by the sound quality, and can't believe I'm using the factory deck (or maybe a specific model from the OEM that fits like stock and bought second-hand).
Harmon Industries is a large OEM auto speaker supplier and they can supply good speakers if the vehicle maker wants to pay a bit extra. Only downside to using home audio speakers is they may not be designed to withstand the car environment, especially direct sunlight on the rear deck. Parts Express in the US has a good selection. On the other hand we just pulled the OEM speakers from an '83 633CSI my son't getting into shape --- strange size, plain paper cones, and really toasted by the sun.