Originally Posted By: JHZR2
Originally Posted By: Hokiefyd
Jeff, that seems like a great price. Bryan Honda in Fayetteville has $36,655 on its new EX-Ls, which is exactly sticker price, but we live in a military town, and they know they have a rotating customer base, so locals generally don't buy cars here.
The Truecar estimate is $32,960, so I think anything below that is good. I doubt you can buy it for under $30k, but it's worth a try.
Check your options. You may be talking EX-L with nav for one price and stripped EX-L for the other.
http://www.autotrader.com/2015-Honda-Odyssey.jsp?modelId=27787
Also Im pretty convinced that these days truecar is essentially claiming a price that's good based upon dealers' target profit, and not actually doingyou any favors. Theyre trying to sell cars through network dealers, so they have skin in the deal...
We're talking apples and apples; those are all "base" EX-L numbers. No nav, no Rear Entertainment System, etc. $36,655 is sticker ($35,775) plus $880 destination.
I'm personally of the opinion that ALL of the numbers are fake, even the invoice. The invoice isn't what dealers really pay after manufacturer's incentives, holdbacks, etc, evidenced by Jeff's dealer's offer of $31,800 ($900 below invoice). MOST dealers will hold their hands up and say, "woah, I can't go below invoice, that's what I pay!" In my opinion, if you can buy something for close to the nominal invoice, you're probably doing better than most.
Certainly, there's more fat there, though, and the dealer's still making money.