I think you'll find generally that to meet the specs on a modern 5W-20, a significant proportion of synthetic or near-synthetic components must be used. While on a 5W-30, manufacturers can deliver a relative 'chemical soup' of additives, viscosity improvers, etc., while using relatively low quality base stocks and meet spec that way. I have yet to see a 0W-20, a 0W-30, or a 0W-40 that was not a full synthetic -- so in many cases, when you buy these oils, you're getting base-stocks that outperform on both ends of the temperature spectrum due to a much higher viscosity index and relatively little reliance on additive chemistry to meet viscosity requirements.
The 'failure' of 5W-20 in the market 40-50 years ago very likely was due to the fact that the base stocks just couldn't stand up to the punishment. But as a cigarette maker once claimed, "we've come a long way, baby".
As far as DI engines go, the key I believe is to use an oil with the least amount of volatility as possible (usually this means a quality synthetic), *and* don't overly change it. Why not? Because volatility in virgin motor oil is at its worst for the first hours of it being used in a hot engine.