Originally Posted By: Clevy
Then one day I rolled up to the pump and saw 87 octane. I quit buying after that.
Yep, that pretty much marked the end of me purchasing their mid-grade and/or regular, too. I don't mind running their 94 octane once in a while in the G37, but Husky allowed their marketing gimmick with respect to regular to be taken away from them. 90 octane E-10 for the price of regular was fine by me, too. But, now that it's just 87 octane E-10 for the price of regular (obviously), I can get that anywhere. Then they gutted the CAA Dollars promotion, so that didn't do them any favours with me, either. I still very much appreciate their hours, though.
Kira: Yep, the ethanol content mandate in the provinces is fulfilled by averaging across the total volume of fuel sold, so stations can get away with having premium pure gas. Places like Husky/Mohawk that Clevy and I brought up were doing ethanol blended fuels before it was mandated at all in North America, and was a big marketing technique for them. Now, really all they can claim is the highest octane available at the pump, which doesn't do much good for most people.