Originally Posted By: Garak
Originally Posted By: cptbarkey
Maybe there is a niche market out there where an oil filter manufacturer would allow a backyard amateur tribologist to cut open their own filters for a warranty claim. I would sell that filter for no less than $500 dollars.
Maybe, but the sad thing is that there even is such an issue to worry about. People don't tend to cut filters in anticipation of a warranty claim. They do so to see how things worked out, or how things look. They're not testing them rigorously in a lab - they're getting more of a subjective viewpoint. Just like people have complained for decades about "cardboard" end caps or skimpy media on the orange cans, or wavy media in various products, people will complain about tears in filters.
"Cardboard" endcaps had become essentially a meme over the years when taking apart filters. Now, it's Purolator's turn with respect to tears. Fram intentionally used "cardboard" and skimped on the media in the orange can. What's Purolator's excuse? Hear no failure, see no failure, speak no failure? Torn media is a media failure, plain and simple. Until it comes to pass that torn media becomes the norm in the filter industry, I don't have to accept it, and if a filter brand becomes known for tearing, I won't accept it.
You would think that, given the amount of time Purolator has been making filters, they would have mastered sturdy media, not to mention figured out how to glue pleats in an even fashion. Obviously, that's not the case.
Well said, Garak.
The issue for me, though, isn't that the tears occur...it's pretty obvious Puro actually didn't intended this to happen..but rather their response...or more to the point, their lack of response...that caused me to lose confidence in them forever.
The average consumer is far more willing to continue to do business with a company that quickly acknowledges and rectifies a mistake, then one that so obviously has a problem yet takes no action. We accept that problems occur, it's a part of life...it's the response to those issues that determines our loyalty and patronage. That some over paid buffoon cannot figure this out as well as the long term corrosive effect of inaction is even more troubling.