List of licensed DEXRON-VI ATFs

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It's quite confusing when a reblender is also listed as a rebrander but with the same trade name. How are you suppose to know a reblend from a rebrand when even the rebrand's brand or trade name is the same as the reblend's? I thought rebranded meant a different brand name on another's product
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What is the significance between an original formulator and a reblender?
 
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For one example:

Original formulator:

Chevron Corporation J-60005 Chevron ATF DEXRON®-VI
Havoline ATF DEXRON®-VI

Rebranders:
Chevron Products Company J-60308 Chevron ATF DEXRON®-VI
Havoline ATF DEXRON®-VI

Exact same trade name only the licenses number is different. So where's the different branding and what's the difference.
 
Originally Posted By: mechanicx

What is the significance between an original formulator and a reblender?


The original formulator is the company who formulated the product and submitted the formulation and data for approval. They own and control the approved formula.

A reblender is a company who, with permission from the original formulator, blends the exact formulation at their site. The reblender may be a division of the original formulator but blends at a different blending site.

A rebrander buys the finished blended formulation from an approved original formulator or an approved reblender and simply puts their brand name on the product. A rebrander may also package the product if they have a packaging line.

Tom NJ
 
Thanks Tom that makes sense and is what I thought those terms meant.

But going back to that list when you have original formulators, reblenders and rebranders using the same product name there's no telling who's product is really in the bottle, right?
 
Originally Posted By: mechanicx
Thanks Tom that makes sense and is what I thought those terms meant.

But going back to that list when you have original formulators, reblenders and rebranders using the same product name there's no telling who's product is really in the bottle, right?


In your Chevron example above, Chevron Corporation, the original formulator, granted a rebrand approval to Chevron Products Company (a different company) for their Chevron ATF DEXRON®-VI. Since the companies are related, they use the same brand name. The approval is for the company, not the brand name.

Tom NJ
 
But what about Valvoline Maxlife Dexron/Merc? We have it here in Canada and Valvoline says it is an acceptable substitute for Dexron VI. I the Valvoline MaxLife a full syntheitc like genuine Dexron VI? Hmmm.
 
Presumably it isn't listed because it has no licence and therefore either has not been tested and approved or else it was tested but did not meet the requirements. You might note that Valvoline do have at least two real DEXRON(R) approvals listed.
 
Originally Posted By: mechanicx
It's quite confusing when a reblender is also listed as a rebrander but with the same trade name. How are you suppose to know a reblend from a rebrand when even the rebrand's brand or trade name is the same as the reblend's?


Read the approval numbers very carefully if you really want to know. The licence number is required to be on the container.
 
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