"Didn't E3 begin as a spark plug for OPE only?"
Yes, watching the car shows on Velocity and MadTV, I remember an E3 spokesperson saying they got their start in OPE.
I was very tempted to get an E3 plug for my snowblower, Mom's lawn mower, etc ... However, I was looking at the plugs in Home Depot (they had a surprisingly large selection) and careful examination showed poor quality control. Looking at the plug from underneath (imagine the plug is a woman and you are looking up her skirt) showed the center electrode and the 'open hoop' side electrode out of alignment (off-center).
At first, I thought that might be intentional ... part of the design. But looking at multiple plugs, they appeared to be all different. That really soured me on these plugs.