They will be getting much more expensive in the future, I would expect:
"…...Pirelli introduced the concept for Cyber Tire, an intelligent tire that provides data about the vehicle, tire and road conditions, in 2010. Today, the tiremaker announced that the Cyber Tire project is completed and currently being studied for inclusion as original equipment by the world’s major car manufacturers……."
"...Central to Cyber Tire’s design is an autonomous electronic sensor that reads the road and its interaction with the tire, ‘talking’ in real time via a wireless connection to the car’s onboard computer and other electronic systems……."
http://www.tirereview.com/pirelli-cyber-tire/
"…...Pirelli introduced the concept for Cyber Tire, an intelligent tire that provides data about the vehicle, tire and road conditions, in 2010. Today, the tiremaker announced that the Cyber Tire project is completed and currently being studied for inclusion as original equipment by the world’s major car manufacturers……."
"...Central to Cyber Tire’s design is an autonomous electronic sensor that reads the road and its interaction with the tire, ‘talking’ in real time via a wireless connection to the car’s onboard computer and other electronic systems……."
http://www.tirereview.com/pirelli-cyber-tire/