if Toyota has recommended a 10k OCI, any name brand Full Synthetic will easily handle that, just do a UOA to verify. I would personally run PP, M1, or Castrol Edge because they can be had for a reasonable cost at walmart. But even Synpower will easily handle that too.
I would use M1 EP, PU, TGMO or even Amsoil SS once your ready to do extended OCI when the warranty is up.
If cost is not an issue then even the "boutique" oil likes RP, Redline, etc...should work.