Malaysian Airlines Bucket List

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Shannow

Shannow

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http://www.smh.com.au/travel/travel-inci...903-10bz1p.html

Quote:
Malaysia Airlines has provoked a storm of controversy by asking customers to list the things they would most like to do before they die.

The airline, which lost two planes this year in disasters that claimed 537 lives, committed the marketing gaffe when it launched a "My Ultimate Bucket List" campaign on Monday.


Thursday now and the bucket list challenge has been cancelled...apparently they now realise that it's "insensitive"...ya reckon ???
 
As if my respect for the marketing function wasn't already low. This may just have put them ahead of HR.
 
Originally Posted By: Apollo14
As if my respect for the marketing function wasn't already low. This may just have put them ahead of HR.


HR?
 
rolling.gif


It's hard to imagine what went on in that meeting....
 
1) Survive a Malaysian flight
2) Be director of Public Relations/Advertising at MAL "Fly with us - whats the odds on 3 times this year"
smile.gif
 
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