Costco has this in blue color for $35. I resisted it for two week but finally gave in and purchased it. This is why I hate Costco. Costco makes me buy things which I really don't need it that badly :-( Half of the stuff I purchase from Costco I did not even knew I wanted it before seeing it there! I have had a perfectly working original old style stud finder (probably 15 years ago) but I got seduced by this with lots of blinking LEDs.