Recent Topics
How do you politely say no to people?
by motor_oil_madman
Today at 12:39 AM
To change or not?
by ram_man
Yesterday at 11:55 PM
Nozzle Flow Versus Pressure/Viscosity
by Shannow
Yesterday at 11:20 PM
Camaro "How its Made" TV show Observations
by SumpChump
Yesterday at 11:08 PM
Wondering if sitting with few quick starts degrad
by corndogzombie
Yesterday at 10:51 PM
whole hog cook w/ pics
by 04SE
Yesterday at 10:12 PM
redo a/c in 1994 dakota 2wd
by bmwjohn
Yesterday at 09:37 PM
How to post UOA's on here?
by motor_oil_madman
Yesterday at 09:34 PM
Remanns Brand Remanufactured engines
by TiredTrucker
Yesterday at 09:11 PM
Best long lasting door hinges lurbicate ?
by MetalSlug
Yesterday at 08:59 PM
How do you clean trunk area (not inside the trunk)
by MetalSlug
Yesterday at 08:57 PM
Gas prices do the ol' switcheroo
by grampi
Yesterday at 08:44 PM
Newest Members
jractk, LatitudeDancer, AKN, NickGB, Marcusd1979
58645 Registered Users
Who's Online
13 registered (bbhero, EchoTech1945, Garak, jgeorge, DemoFly, 2 invisible), 923 Guests and 7 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
58645 Members
66 Forums
252428 Topics
4140234 Posts

Max Online: 2862 @ 07/07/14 03:10 PM
Donate to BITOG
Page 2 of 2 < 1 2
Topic Options
#3392286 - 06/08/14 03:30 PM Re: Arco now advertising top tier status [Re: gaijinnv]
Durango Offline


Registered: 02/15/07
Posts: 2075
Loc: Los Angeles, California
Originally Posted By: gaijinnv
Originally Posted By: y_p_w
I've heard their radio spots. They use two phrases, one of which is "top quality gas for less". And they suggest going to the Top Tier website, which is odd since it doesn't list Arco (yet).

The use of the Arco trademark is rather complicated. BP sold the trademark to Tesoro. The Arco website says "Tesoro Refining" at the bottom, but then Tesoro licensed it back to BP to operate gas stations in certain markets (Northern California to Washington). Arco still owns the ampm name and licenses it to Arco convenience stores Southern California that are franchised by Tesoro. They own it so BP affiliated stations can use it.

However, to use the Top Tier trademark, all the stations under a specific brand must meet their standards and give them their test results. I'm interested in how this works given the complicated BP/Tesoro relationship with the Arco trademark. I would think they could work something out where the Tesoro affiliated stations can use an additive selected by Tesoro, and the BP affiliated stations one for BP.


Arco and BP are both listed on the Top Tier web site: Top Tier Retailers

HTH


I just bought some ARCO from my local station and now they have a new sign stating " smile you bought TOP TIER gas for less". Gee wiz that California list is getting rather large.

Durango

Top
#3392973 - 06/09/14 11:41 AM Re: Arco now advertising top tier status [Re: Durango]
y_p_w Offline


Registered: 05/06/05
Posts: 2776
Loc: SF Bay Area
Originally Posted By: Durango
I just bought some ARCO from my local station and now they have a new sign stating " smile you bought TOP TIER gas for less". Gee wiz that California list is getting rather large.

Durango

I've heard an estimate that the additional cost of a detergent package (compared to minimum EPA standards) that meets Top Tier standards plus the licensing fee might be in the range of 1 or 2 cents per gallon. If it improves sales, it would be well worth it.

I remember seeing the typical "treat rate" for one detergent package that was already Top Tier qualified. Any fuel marketer that wanted to use it could just buy it and use the pre-qualified test reports from the additive maker. I think it was something like a 1:1700 treat rate. Costco's "Kirkland Signature" (formerly Clean Power) setup involves an additive tank on-site where the additive is delivered by tanker. The majority of locations use an underground additive tank with about a 1500 gallon capacity. I think for most locations this should last at least 6 months. In the grand scheme of things, additives don't really cost that much to the fuel marketer, but can yield big returns if it can be advertised.

I understand some people are cynical that "Top Tier" is some money-making scheme from the licensing company. However, my understanding is that it was created by several automakers, who were having issues because of inadequate detergent levels in fuel along with the inevitable warranty issues. Part of the issue was that the EPA mandated a minimum level of detergent performance, and supposedly some gasoline marketers were actually dialing down the level of detergent additive as a result. Fine for some generics, but they were recommending some brands by name because they were providing high detergent levels.

Top
Page 2 of 2 < 1 2