Why are Prius cartridge filters pricey?

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Your thread prompted me to purchase some filters for our 13 Prius, only 6k miles on it now.

This is the best deal I could find on oem filters: http://www.ebay.com/itm/161325620011

And some aftermarket fiber drain bolt gaskets: http://www.ebay.com/itm/300851737351

Originally Posted By: HosteenJorje
Any part for any hybrid is going to be pricey. Nothing but a marketing gimmick.

Any consumer that doesn't educate themselves will be taken advantaged of. I noticed that the oil filters were generally more expensive on this vehicle so I did a little leg work to bring the price back down to where is should be. Vehicle has gotten 49.3 mpg since new, that is not a marketing gimmick, those are results.
 
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