motorguy222
While your anaylsis of how a company can save money is accurate, All I can say is that the way that Champ builds filters is labor intensive and has been that way since day 1. Champ was founded to provide employment for those in the local area.
They may be able to shave corners in non-production areas but the actual assembly line still takes the same number of employees.
And while OEM's will send their standard letters of a 25% cost decrease over 5 years..5% per year..just how long do you think manufacturers can keep that up? Personally I don't recall any cost decreases at all to the OEM's.
Steel prices have gone from $40 per ton to near $500 in the last 3 years. So pray tell, how does one compensate for that? And there are projections of a 25% increase in steel this year.
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Phoenix:
"The best reported filters here are also the ones who don't spend tons of money on advertising.
When was the last time anyone saw a Wix ad on tv?
Baldwin?
How about Motorcraft"
Wix sponsors racing or haven't you noticed? Their NASCAR sponsorship probably runs in the neighborhood of 25-30 million per year. If you buy a Wix product, you're paying for it.
Wix also makes NAPA, which sponsors Nascar racing. And although "Wix" isn't responsible for the Napa racing dollars, they do manufacture more NAPA filters than Wix brand. and the selling price of NAPA filters is impacted by their advertising budget..
Same as Purolator and their Nascar racing.
Motocraft has a Nascar sponsorship.
Baldwin sponsor a race car as well. I think in the truck series. But then again, they aren't interested in selling automotive filters as a "Baldwin" brand. They are a heavy duty filter company.
Fram does the most racing sponsorship, in all series... probably to the tune of 75 million.
It isn't just tv ad's that are part of advertising.
But all advertising dollars impact the price of the goods.
I hope I didn't twist your "meaning" again..
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John W. Colby
Filters cut open or not cut open----it's the same for all brands.
I have stated before that the total percentage of filters cut open is small compared to the 400 million or so on the roads--of all brands.
However, those that are cut open is a representative sample for the manufacturer in question. ALL filter companies have their filters cut open from field tests.
As for an individual consumer, that's up to them isn't it. If someone trades their car every 3-4 years, they usually don't care. And the next person pays the price.
If it's a lease car that's rotated out every year or two..to most of them..who cares. The second owner might.
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I'll give everyone another personal experience.
I know of two distributors who import Japanese makes of vehicles ( outside the USA). And between 1/3 to 1/2 of them all need their oil pan dropped and the sludge cleaned out of the oil pan before they would sell the car to one of their customers.
Why, one might ask? These are employees cars who sell them at about 2 years and get a new vehicle.
What I was told by the two distributors is that for company employees in Japan who routinely sell their cars every 2 years, they NEVER change their oil. All they do is top their oil off when it gets low, change the filter once a year and then sell the car on. They told me that the cars engine area was kept clean. The interior was spotless. But the idea of oil change maintenance was something they didn't worry about.
Now consider those same employees who get to come to the USA to work a 2 years shift before returning home. And you just might be buying one of their "company" cars. Their mentality on maintenance is different than ours.
But you're not to worry, you got a great price on your used car. And if the filter fails because of sludge in the oil...well the filter is supposed to be bullet proof.