If an engineer was going to design an oil filter from square one, I think he would consider these factors.
1) Oil viscosity range specified to be used in the engine.
2) Engine's oil pump output at red line.
3) Oil pump's pressure relief valve setting.
4) Debris generation rate of the engine.
5) Recommended oil change interval.
The filter's media flow and filtering characteristics, as well as the total area of the media would be designed around the factors listed above to ensure the delta-p across the filter is tolerable (probably shoot for for around 4~5 PSID at redline with hot oil with a new filter). The filter's bypass valve would be set high enough to ensure minimal bypass events through the use period of the filter, unless the filter was horribly clogged from a sludged up/dirty engine. Of course, there would be some "safety margin" designed into the filter to ensure it could handle the use conditions with ease. Don't want to design it on the edge/limit and risk failures.
To do it right, I think at least that much work would go in to an oil filter's design. Once all those characteristics listed in 1 thru 5 above are known about a particular vehicle, then the filter manufacturer could match up the closest filter they already have designed, and just put the right base and threads on it to fit the particular engine.