Recent Topics
Aluminum-based grease through u-joints/ball joints
by Mambo_Dave
31 minutes 24 seconds ago
400,000 miles! Pic!
by Chris142
52 minutes 58 seconds ago
Michelin M/S2 vs A/T2---SNOW!
by lukejo
Today at 10:39 PM
Opinions wanted: used family car options for $15K
by DrivinWest
Today at 10:20 PM
XG2 - 10000 & 7000 mile versions spotted today
by Apollo14
Today at 10:17 PM
What additives DO NOT show up in uoa's?
by m6pwr
Today at 10:00 PM
Route 66 - What Would You Do?
by 2010_FX4
Today at 09:05 PM
Pennzoil Platinum BITOG approved?
by jiffydarren
Today at 09:00 PM
less than a month
by Donald
Today at 08:33 PM
Replacing the Dry Cracked Michelins
by Nick1994
Today at 08:31 PM
Any tips on reupholstering center arm rest?
by gregk24
Today at 08:09 PM
Which grand touring smoothest, quietest on Civic?
by flinter
Today at 08:08 PM
Newest Members
Krom11, psalty, BBBB, emg, morgantruce
51188 Registered Users
Who's Online
63 registered (Azeem, 6starprez, asiancivicmaniac, Apollo14, 5 invisible), 1131 Guests and 250 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
51188 Members
64 Forums
218726 Topics
3449037 Posts

Max Online: 2862 @ 07/07/14 03:10 PM
Donate to BITOG

Topic Options
#3280959 - 02/13/14 04:49 PM Pity that Pennzoil renamed Ultra to Ultra Platinum
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!

Top
#3280975 - 02/13/14 05:00 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Andy636 Offline


Registered: 12/30/10
Posts: 418
Loc: Romania
We shall name it PuP grin

Top
#3280979 - 02/13/14 05:04 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
If it were Ultra Ultra, we could have has PuuP with PP!

Top
#3280986 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
901Memphis Offline


Registered: 08/14/10
Posts: 5320
Loc: Northern Kentucky
Pennzoil has turned our world upside down.
_________________________
1999 Ford Taurus 145k (Vulcan v6) - M1 High Mileage 5w30 | Fram Ultra XG 3600
2002 Buick Century 102k - PU 5w30 / Fram Ultra XG 3980 / Filter mag

Top
#3280987 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
HTSS_TR Online   content


Registered: 04/17/06
Posts: 12901
Loc: Irvine, CA
There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.

There are 3 classes: M1, M1 HM and M1 EP. The M1 Advanced Fuel Economy 0W20 and 0W30 are just a normal M1 with a marketing term.
_________________________
'94 LS400
'00 E430
'04 S2000
"Consumerism has accustomed us to waste. But throwing food away is like stealing it from the poor and hungry" Pop Francis

Top
#3281001 - 02/13/14 05:21 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Propflux01 Offline


Registered: 09/26/02
Posts: 3088
Loc: Arkansastan
I paid same price for Ultra as was marked for PP at WM last weekend
_________________________
2013 Hyundai Elantra- both killed by tornado
2013 Hyundai Elantra GT

A 55 Gallon Drum And A Shovel Can Solve A lot of Life's Little "Problems"

Top
#3281030 - 02/13/14 05:54 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Happy Birthday 2010_FX4 Offline


Registered: 09/26/10
Posts: 3038
Loc: USA
IMHO, they should have named it Pennzoil Titanium to indicate a progression from Pennzoil Platinum (as with credit cards); give the consumer an easy way to tell that Ultra is better (or at a higher level) than Platinum.

Ultra Platinum sounds stupid and I predict it will be epic fail from a marketing standpoint just as Ultra was (not saying it is not good oil--just that the marketing is lame).
_________________________
2010 F-150 FX4......M1 0W-20 SN EP + FU......(Last OC @ 136.7K)
2014 Explorer LTD....KENDALL GT-1 0W-20 SN + MC....(Last OC @ 15.0K)

Top
#3281070 - 02/13/14 06:31 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: 2010_FX4]
krismoriah72 Offline


Registered: 02/16/09
Posts: 141
Loc: wv
Seems they are launching it on their facebook page..people are asking questions and they are answering them via facebook.

Marketing..gotta love it

Top
#3281090 - 02/13/14 06:49 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
volk06 Offline


Registered: 10/04/10
Posts: 4261
Loc: .
Originally Posted By: TrevorS
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!


It'll be known as PPPP or P4, and PUP, PUPPP, or PU3?
_________________________
2011 F-150 Ecoboost
2012 Focus S
2011 Taurus

Top
#3281166 - 02/13/14 07:52 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: volk06]
JC1 Offline


Registered: 11/29/08
Posts: 631
Loc: Oshawa, Ontario Canada
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.

Top
#3281239 - 02/13/14 09:17 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
simple_gifts Offline


Registered: 07/26/04
Posts: 8851
Loc: Middlesex County CT
Quote:

There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.


Why do a great percentage of people keep typing Mobile 1? Seems like a similar branding snafu.
_________________________
2003 Echo >340K miles;Supergard 5W-[23]0;
2006 B2300;88K;ALM

I prefer cats over dogs; Cats have the sense not to roll in their own poop

Top
#3281631 - 02/14/14 08:34 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: JC1]
Trajan Offline


Registered: 07/16/05
Posts: 3314
Loc: SE PA
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............
_________________________

Lack of harm does not mean proof of benefit.

Top
#3281693 - 02/14/14 09:53 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
Kira Offline


Registered: 08/19/10
Posts: 1055
Loc: Champlain/Hudson Valley
Hello, FROM ABOVE POST, "Marketing..gotta love it"

Want to be disturbed? Advertising (marketing) is the biggest business in America.

Why produce anything when you can just promote something?

I know there's more to it than that. Kira

Top
#3281997 - 02/14/14 01:30 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
GumbyJarvis Offline


Registered: 08/23/11
Posts: 1291
Loc: Fort Hood, TX
Originally Posted By: Trajan
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............


And I remember Coca Cola Blak, same thing.
_________________________
2013 Dodge Dart SXT 2.0L. 17,490MI
PENNZOIL PLAT 0W20 + TOUGH GUARD

M1A2 Abrams SEP
Royco 560 + FleetGuard Oil Filter thumbsup

Top
#3387550 - 06/03/14 02:18 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
used_0il Offline


Registered: 03/06/14
Posts: 70
Loc: canada
Anybody know where I can find Dorkville?

Top