Recent Topics
Which HeatPump Is Best?
by Silverado12
34 minutes 3 seconds ago
Thunder Pig no more
by GreeCguy
Today at 03:57 AM
2009 Nissan Navara D40 2.5L /Redline 5W30 11.089KM
by tgiannak
Today at 03:39 AM
Video: Hit & Killed by Lightning after Robbery
by aa1986
Today at 01:18 AM
Another massacre in Oz, this time children.
by Shannow
Today at 12:49 AM
I Have Pennzoil 5qt.Jugs And None Are Exactly Full
by crazyoildude
Today at 12:26 AM
Reason for GTX Synblend Clearance
by aa1986
Today at 12:20 AM
Interesting Valveless Axial Engine -- New Zealand
by Y_K
Yesterday at 11:53 PM
Tribute top-end 'refresh' with pics
by addyguy
Yesterday at 10:42 PM
Castrol GTX SynBlend - Any Good?
by Nick1994
Yesterday at 09:50 PM
extended interval oil filters
by dothedrew1202
Yesterday at 09:34 PM
'05 Scion Xa
by womcat
Yesterday at 06:57 PM
Newest Members
StevenOs, caferacer, Blearyeye, AggiePreacher, novcz
52232 Registered Users
Who's Online
41 registered (bluesubie, Atlantis, aa1986, Bookmaker, buck91, coach477, 4 invisible), 479 Guests and 194 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
52232 Members
66 Forums
223678 Topics
3546833 Posts

Max Online: 2862 @ 07/07/14 03:10 PM
Donate to BITOG
Topic Options
#3280959 - 02/13/14 04:49 PM Pity that Pennzoil renamed Ultra to Ultra Platinum
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!

Top
#3280975 - 02/13/14 05:00 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Andy636 Offline


Registered: 12/30/10
Posts: 423
Loc: Romania
We shall name it PuP grin

Top
#3280979 - 02/13/14 05:04 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
If it were Ultra Ultra, we could have has PuuP with PP!

Top
#3280986 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
901Memphis Offline


Registered: 08/14/10
Posts: 6355
Loc: Northern Kentucky
Pennzoil has turned our world upside down.
_________________________
1999 Ford Taurus 146k (Vulcan v6) - M1 High Mileage 5w30 | Fram Ultra XG 3600
2002 Buick Century 105k - Peak 5w30 / Fram Ultra XG 3980 / Filter mag

Top
#3280987 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
HTSS_TR Offline


Registered: 04/17/06
Posts: 13116
Loc: Irvine, CA
There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.

There are 3 classes: M1, M1 HM and M1 EP. The M1 Advanced Fuel Economy 0W20 and 0W30 are just a normal M1 with a marketing term.
_________________________
'94 LS400
'00 E430
'04 S2000
"Consumerism has accustomed us to waste. But throwing food away is like stealing it from the poor and hungry" Pop Francis

Top
#3281001 - 02/13/14 05:21 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Propflux01 Offline


Registered: 09/26/02
Posts: 3166
Loc: Arkansastan
I paid same price for Ultra as was marked for PP at WM last weekend
_________________________
2013 Hyundai Elantra- both killed by tornado
2013 Hyundai Elantra GT

A 55 Gallon Drum And A Shovel Can Solve A lot of Life's Little "Problems"

Top
#3281030 - 02/13/14 05:54 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
2010_FX4 Offline


Registered: 09/26/10
Posts: 3220
Loc: USA
IMHO, they should have named it Pennzoil Titanium to indicate a progression from Pennzoil Platinum (as with credit cards); give the consumer an easy way to tell that Ultra is better (or at a higher level) than Platinum.

Ultra Platinum sounds stupid and I predict it will be epic fail from a marketing standpoint just as Ultra was (not saying it is not good oil--just that the marketing is lame).
_________________________
2010 F-150 FX4......M1 0W-20 SN EP + FU......(Last OC @ 136.7K)
2014 Explorer LTD....KENDALL GT-1 0W-20 SN + MC....(Last OC @ 15.0K)

Top
#3281070 - 02/13/14 06:31 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: 2010_FX4]
krismoriah72 Offline


Registered: 02/16/09
Posts: 162
Loc: wv
Seems they are launching it on their facebook page..people are asking questions and they are answering them via facebook.

Marketing..gotta love it

Top
#3281090 - 02/13/14 06:49 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
volk06 Offline


Registered: 10/04/10
Posts: 4345
Loc: Iowa
Originally Posted By: TrevorS
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!


It'll be known as PPPP or P4, and PUP, PUPPP, or PU3?
_________________________
2011 F-150 Ecoboost
2012 Focus S
2001 Taurus

Top
#3281166 - 02/13/14 07:52 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: volk06]
JC1 Offline


Registered: 11/29/08
Posts: 721
Loc: Oshawa, Ontario Canada
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.

Top
#3281239 - 02/13/14 09:17 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
simple_gifts Offline


Registered: 07/26/04
Posts: 9212
Loc: Middlesex County CT
Quote:

There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.


Why do a great percentage of people keep typing Mobile 1? Seems like a similar branding snafu.
_________________________
2003 Echo >353K miles;ALM
2006 B2300;90K;ALM

Top
#3281631 - 02/14/14 08:34 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: JC1]
Trajan Offline


Registered: 07/16/05
Posts: 3425
Loc: SE PA
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............
_________________________

Lack of harm does not mean proof of benefit.

Top
#3281693 - 02/14/14 09:53 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
Kira Offline


Registered: 08/19/10
Posts: 1178
Loc: Champlain/Hudson Valley
Hello, FROM ABOVE POST, "Marketing..gotta love it"

Want to be disturbed? Advertising (marketing) is the biggest business in America.

Why produce anything when you can just promote something?

I know there's more to it than that. Kira

Top
#3281997 - 02/14/14 01:30 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
GumbyJarvis Offline


Registered: 08/23/11
Posts: 1368
Loc: Fort Hood, TX
Originally Posted By: Trajan
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............


And I remember Coca Cola Blak, same thing.
_________________________
2013 Dodge Dart SXT 2.0L 17,490MI
Pennzoil PurePlus Platinum 0w20 + TOUGH GUARD
DC Sport Exhaust, K&N Cold Air Intake

Top
#3387550 - 06/03/14 02:18 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
used_0il Offline


Registered: 03/06/14
Posts: 389
Loc: canada
Anybody know where I can find Dorkville?

Top