Recent Topics
4.5 bolt wheel on 4.52 car.
by GreeCguy
12/21/14 04:31 PM
Open headers
by GreeCguy
12/21/14 03:54 PM
0W40vs 5W40 in 2015 VW Golf?
by Revrick
12/21/14 03:18 PM
Any experience with Mag1 motor oils? Synthetic?
by slapshot111
12/21/14 03:14 PM
Highway, 1 Hellcat owner, 0
by Trajan
12/21/14 03:10 PM
Oil residue in exhaust tips after oil change
by jjgen13
12/21/14 02:09 PM
How can you tell if your car has flat-tappets?
by OceanRuns
12/21/14 01:43 PM
Sick coworkers Insisting on Coming to Work.
by tom slick
12/21/14 01:20 PM
Can't Reach Spark Plugs
by Nick1994
12/21/14 01:00 PM
95/96 eagle vision
by Clevy
12/21/14 12:54 PM
NM....please delete
by GatorJ
12/21/14 12:21 PM
Quick Way of Flushing PS Fluid
by Mter00s
12/21/14 12:18 PM
Newest Members
twspalm, phatford, howie2092, Riceman67, Mradley
52253 Registered Users
Who's Online
120 registered (901Memphis, 2010_FX4, 1345, 84zmyfavorite, aa1986, 147_Grain, 5 invisible), 1565 Guests and 225 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
52253 Members
66 Forums
223755 Topics
3548610 Posts

Max Online: 2862 @ 07/07/14 03:10 PM
Donate to BITOG
Topic Options
#3280959 - 02/13/14 04:49 PM Pity that Pennzoil renamed Ultra to Ultra Platinum
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!

Top
#3280975 - 02/13/14 05:00 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Andy636 Offline


Registered: 12/30/10
Posts: 423
Loc: Romania
We shall name it PuP grin

Top
#3280979 - 02/13/14 05:04 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
If it were Ultra Ultra, we could have has PuuP with PP!

Top
#3280986 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
901Memphis Online   content


Registered: 08/14/10
Posts: 6358
Loc: Northern Kentucky
Pennzoil has turned our world upside down.
_________________________
1999 Ford Taurus 146k (Vulcan v6) - M1 High Mileage 5w30 | Fram Ultra XG 3600
2002 Buick Century 105k - Peak 5w30 / Fram Ultra XG 3980 / Filter mag

Top
#3280987 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
HTSS_TR Online   content


Registered: 04/17/06
Posts: 13125
Loc: Irvine, CA
There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.

There are 3 classes: M1, M1 HM and M1 EP. The M1 Advanced Fuel Economy 0W20 and 0W30 are just a normal M1 with a marketing term.
_________________________
'94 LS400
'00 E430
'04 S2000
"Consumerism has accustomed us to waste. But throwing food away is like stealing it from the poor and hungry" Pop Francis

Top
#3281001 - 02/13/14 05:21 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Propflux01 Offline


Registered: 09/26/02
Posts: 3166
Loc: Arkansastan
I paid same price for Ultra as was marked for PP at WM last weekend
_________________________
2013 Hyundai Elantra- both killed by tornado
2013 Hyundai Elantra GT

A 55 Gallon Drum And A Shovel Can Solve A lot of Life's Little "Problems"

Top
#3281030 - 02/13/14 05:54 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
2010_FX4 Online   content


Registered: 09/26/10
Posts: 3228
Loc: USA
IMHO, they should have named it Pennzoil Titanium to indicate a progression from Pennzoil Platinum (as with credit cards); give the consumer an easy way to tell that Ultra is better (or at a higher level) than Platinum.

Ultra Platinum sounds stupid and I predict it will be epic fail from a marketing standpoint just as Ultra was (not saying it is not good oil--just that the marketing is lame).
_________________________
2010 F-150 FX4......M1 0W-20 SN EP + FU......(Last OC @ 136.7K)
2014 Explorer LTD....KENDALL GT-1 0W-20 SN + MC....(Last OC @ 15.0K)

Top
#3281070 - 02/13/14 06:31 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: 2010_FX4]
krismoriah72 Offline


Registered: 02/16/09
Posts: 167
Loc: wv
Seems they are launching it on their facebook page..people are asking questions and they are answering them via facebook.

Marketing..gotta love it

Top
#3281090 - 02/13/14 06:49 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
volk06 Offline


Registered: 10/04/10
Posts: 4349
Loc: Iowa
Originally Posted By: TrevorS
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!


It'll be known as PPPP or P4, and PUP, PUPPP, or PU3?
_________________________
2011 F-150 Ecoboost
2012 Focus S
2001 Taurus

Top
#3281166 - 02/13/14 07:52 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: volk06]
JC1 Offline


Registered: 11/29/08
Posts: 723
Loc: Oshawa, Ontario Canada
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.

Top
#3281239 - 02/13/14 09:17 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
simple_gifts Offline


Registered: 07/26/04
Posts: 9221
Loc: Middlesex County CT
Quote:

There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.


Why do a great percentage of people keep typing Mobile 1? Seems like a similar branding snafu.
_________________________
2003 Echo >353K miles;ALM
2006 B2300;90K;ALM

Top
#3281631 - 02/14/14 08:34 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: JC1]
Trajan Offline


Registered: 07/16/05
Posts: 3437
Loc: SE PA
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............
_________________________

Lack of harm does not mean proof of benefit.

Top
#3281693 - 02/14/14 09:53 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
Kira Offline


Registered: 08/19/10
Posts: 1178
Loc: Champlain/Hudson Valley
Hello, FROM ABOVE POST, "Marketing..gotta love it"

Want to be disturbed? Advertising (marketing) is the biggest business in America.

Why produce anything when you can just promote something?

I know there's more to it than that. Kira

Top
#3281997 - 02/14/14 01:30 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
GumbyJarvis Offline


Registered: 08/23/11
Posts: 1368
Loc: Fort Hood, TX
Originally Posted By: Trajan
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............


And I remember Coca Cola Blak, same thing.
_________________________
2013 Dodge Dart SXT 2.0L 17,490MI
Pennzoil PurePlus Platinum 0w20 + TOUGH GUARD
DC Sport Exhaust, K&N Cold Air Intake

Top
#3387550 - 06/03/14 02:18 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
used_0il Offline


Registered: 03/06/14
Posts: 392
Loc: canada
Anybody know where I can find Dorkville?

Top