Pennzoil Q&A

Click here to participate in the Pennzoil Q&A

Recent Topics
Tranny check up?
by Rolomoto
09/01/15 03:03 PM
allowing vehicle to warm up
by Nissan101
09/01/15 03:02 PM
Attack! OUCH!
by DriveHard
09/01/15 02:50 PM
Valvoline V0-106 CUT OPEN
by car51
09/01/15 02:11 PM
Vintage car "non-hypoid" SAE 80 GL-4 gear oil?
by Beem
09/01/15 02:10 PM
75/60 dt battery fit 1995 escort?
by bmwjohn
09/01/15 01:39 PM
German oil brand Mabanol "Xenon Alpha Synth 0W40"
by slepsnys
09/01/15 01:37 PM
cleaning stainless bowls
by bmwjohn
09/01/15 12:41 PM
Please suggest oil/filter for a 2001 Taurus
by AshleyQuick
09/01/15 12:05 PM
Walmart Pennzoil Platinum + Fram Ultra Oil Filter
by Leonardo629
09/01/15 11:51 AM
Time Warner Cable customers, got a question.
by Rat407
09/01/15 11:41 AM
Dog Bite
by expat
09/01/15 11:20 AM
Newest Members
muktasir, PgPilot, zeng, paolimanx, slepsnys
55225 Registered Users
Who's Online
110 registered (440Magnum, 901Memphis, 2010_FX4, 01rangerxl, 2009Edge, 16 invisible), 1775 Guests and 118 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
55225 Members
66 Forums
236774 Topics
3815747 Posts

Max Online: 2862 @ 07/07/14 03:10 PM
Donate to BITOG
Topic Options
#3280959 - 02/13/14 04:49 PM Pity that Pennzoil renamed Ultra to Ultra Platinum
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!

Top
#3280975 - 02/13/14 05:00 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Andy636 Offline


Registered: 12/30/10
Posts: 511
Loc: Romania
We shall name it PuP grin

Top
#3280979 - 02/13/14 05:04 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
If it were Ultra Ultra, we could have has PuuP with PP!

Top
#3280986 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
901Memphis Online   content


Registered: 08/14/10
Posts: 8806
Loc: Northern Kentucky
Pennzoil has turned our world upside down.
_________________________
2002 Buick Century 113k - QS Defy 5w30/Fram TG 3387A
1998 Nissan Altima 334k - Valvoline conventional + filter

Top
#3280987 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
HTSS_TR Offline


Registered: 04/17/06
Posts: 15608
Loc: Lake Forest, CA
There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.

There are 3 classes: M1, M1 HM and M1 EP. The M1 Advanced Fuel Economy 0W20 and 0W30 are just a normal M1 with a marketing term.
_________________________
'94 Lexus LS400
'00 MB E430
'04 Honda S2000
'06 Volvo V70
"Throwing food away is like stealing it from the poor and hungry" Pope Francis

Top
#3281001 - 02/13/14 05:21 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Propflux01 Offline


Registered: 09/26/02
Posts: 3241
Loc: Arkansastan
I paid same price for Ultra as was marked for PP at WM last weekend
_________________________
2014 Hyundai Elantra
2014 Hyundai Elantra GT

A 55 Gallon Drum And A Shovel Can Solve A lot of Life's Little "Problems"

Top
#3281030 - 02/13/14 05:54 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
2010_FX4 Online   content


Registered: 09/26/10
Posts: 4177
Loc: USA
IMHO, they should have named it Pennzoil Titanium to indicate a progression from Pennzoil Platinum (as with credit cards); give the consumer an easy way to tell that Ultra is better (or at a higher level) than Platinum.

Ultra Platinum sounds stupid and I predict it will be epic fail from a marketing standpoint just as Ultra was (not saying it is not good oil--just that the marketing is lame).
_________________________
2010 F-150 FX4......M1 EP 0W-20 SN + FU......(Last OC @ 154.2K)
2014 Explorer LTD......M1 AFE 0W-20 SN + FU......(Last OC @ 23.2K)

Top
#3281070 - 02/13/14 06:31 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: 2010_FX4]
krismoriah72 Offline


Registered: 02/16/09
Posts: 424
Loc: wv
Seems they are launching it on their facebook page..people are asking questions and they are answering them via facebook.

Marketing..gotta love it

Top
#3281090 - 02/13/14 06:49 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
volk06 Offline


Registered: 10/04/10
Posts: 4431
Loc: Iowa
Originally Posted By: TrevorS
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!


It'll be known as PPPP or P4, and PUP, PUPPP, or PU3?
_________________________
2011 F-150 Ecoboost
2012 Focus S
2001 Taurus

Top
#3281166 - 02/13/14 07:52 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: volk06]
JC1 Offline


Registered: 11/29/08
Posts: 894
Loc: Oshawa, Ontario Canada
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.

Top
#3281239 - 02/13/14 09:17 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
simple_gifts Offline


Registered: 07/26/04
Posts: 10043
Loc: Middlesex County CT
Quote:

There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.


Why do a great percentage of people keep typing Mobile 1? Seems like a similar branding snafu.
_________________________
2003 Echo >371K miles; ST 20w-50 and some #132
2006 B2300;97K;ALM

New Zealand; Australia's Australia

Top
#3281631 - 02/14/14 08:34 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: JC1]
Trajan Offline


Registered: 07/16/05
Posts: 3730
Loc: SE PA
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............
_________________________

Lack of harm is not proof of benefit.

There are in fact two things, science and opinion; the former begets knowledge, the later ignorance. Hippocrates





Top
#3281693 - 02/14/14 09:53 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
Kira Offline


Registered: 08/19/10
Posts: 1741
Loc: Champlain/Hudson Valley
Hello, FROM ABOVE POST, "Marketing..gotta love it"

Want to be disturbed? Advertising (marketing) is the biggest business in America.

Why produce anything when you can just promote something?

I know there's more to it than that. Kira

Top
#3281997 - 02/14/14 01:30 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
GumbyJarvis Offline


Registered: 08/23/11
Posts: 1383
Loc: Fort Hood, TX
Originally Posted By: Trajan
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............


And I remember Coca Cola Blak, same thing.
_________________________
2013 Dodge Dart SXT 2.0L 30,156MI
QSUD 0W20 + STP 10060
DC Sport Exhaust, K&N Cold Air Intake

Top
#3387550 - 06/03/14 02:18 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
used_0il Offline


Registered: 03/06/14
Posts: 1019
Loc: canada
Anybody know where I can find Dorkville?

Top