Recent Topics
Building a pole barn
by SVTCobra
05/04/16 09:44 PM
Hemorrhoids ?
by Merkava_4
05/04/16 09:40 PM
Well, I jumped on the ecoboost bandwagon...
by tomcruise
05/04/16 09:18 PM
2016 Audi S3 - EA888 Gen 3 - Factory Fill - 2007mi
by agpatel
05/04/16 09:16 PM
Can you live without credit cards?
by motor_oil_madman
05/04/16 09:04 PM
OC on W201 with LiquiMoly Leichtlauf HT 5W-40
by IllinoisSparky
05/04/16 08:54 PM
The Nooner
by MolaKule
05/04/16 08:14 PM
how often are you guys buying new tires
by bowlofturtle
05/04/16 07:56 PM
Why are some experienced people so conceited?
by motor_oil_madman
05/04/16 07:49 PM
alternative to Netstumbler...
by daves66nova
05/04/16 07:05 PM
Unable To Play Burned CD's in Car Player
by sleddriver
05/04/16 06:58 PM
Visiting Hudson Bay?
by JHZR2
05/04/16 06:54 PM
Newest Members
NatedeScate, Bogie69, Cali, Fyko, Palmer
57794 Registered Users
Who's Online
104 registered (alcyon, 06AllAmerican, abycat, 19jacobob93, 2KBMW, 11 invisible), 1 Guest and 0 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
57794 Members
66 Forums
248484 Topics
4063658 Posts

Max Online: 2862 @ 07/07/14 03:10 PM
Donate to BITOG
Topic Options
#3280959 - 02/13/14 04:49 PM Pity that Pennzoil renamed Ultra to Ultra Platinum
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!

Top
#3280975 - 02/13/14 05:00 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Andy636 Offline


Registered: 12/30/10
Posts: 676
Loc: Romania
We shall name it PuP grin

Top
#3280979 - 02/13/14 05:04 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
TrevorS Offline


Registered: 07/14/13
Posts: 1281
Loc: California
If it were Ultra Ultra, we could have has PuuP with PP!

Top
#3280986 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
901Memphis Offline


Registered: 08/14/10
Posts: 10616
Loc: Northern Kentucky
Pennzoil has turned our world upside down.
_________________________
2002 Buick Century 125k - Built 4T65e(Maxlife) - M1 0w40 /Fram Ultra XG 3387A
1998 Nissan Altima 335k - 5MT - M1 HM 5w30/Fram Ultra XG7317+MOS+ATP 205

Top
#3280987 - 02/13/14 05:08 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
HTSS_TR Online   content


Registered: 04/17/06
Posts: 17898
Loc: Lake Forest, CA
There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.

There are 3 classes: M1, M1 HM and M1 EP. The M1 Advanced Fuel Economy 0W20 and 0W30 are just a normal M1 with a marketing term.
_________________________
'00 MB E430
'04 Honda S2000
'06 Volvo V70
'14 Honda Accord LX
"Throwing food away is like stealing it from the poor and hungry" Pope Francis

Top
#3281001 - 02/13/14 05:21 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
Propflux01 Offline


Registered: 09/26/02
Posts: 3277
Loc: Arkansastan
I paid same price for Ultra as was marked for PP at WM last weekend
_________________________
2014 Hyundai Elantra
2014 Hyundai Elantra GT

A 55 Gallon Drum And A Shovel Can Solve A lot of Life's Little "Problems"

Top
#3281030 - 02/13/14 05:54 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
2015_PSD Offline


Registered: 09/26/10
Posts: 5434
Loc: SE Texas
IMHO, they should have named it Pennzoil Titanium to indicate a progression from Pennzoil Platinum (as with credit cards); give the consumer an easy way to tell that Ultra is better (or at a higher level) than Platinum.

Ultra Platinum sounds stupid and I predict it will be epic fail from a marketing standpoint just as Ultra was (not saying it is not good oil--just that the marketing is lame).
_________________________
2015 F-250 PSD.................Kendall 15W-40 CJ-4 + CQ
2014 Explorer LTD.............PUP 5W-20 SN + FU
2010 Kawasaki BF750 4x4....RT6 5W-40 + OEM


Top
#3281070 - 02/13/14 06:31 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: 2015_PSD]
krismoriah72 Offline


Registered: 02/16/09
Posts: 672
Loc: wv
Seems they are launching it on their facebook page..people are asking questions and they are answering them via facebook.

Marketing..gotta love it

Top
#3281090 - 02/13/14 06:49 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
volk06 Offline


Registered: 10/04/10
Posts: 4515
Loc: Iowa
Originally Posted By: TrevorS
We used to have a few jokes about the abbreviations for Pennzoil Platinum and Pennzoil Ultra. It was very unfortunate (or fortunate if you like toilet humor), that they became known as PP and PU.

Now that they've introduced PurePlus, it gets interesting because we will need to distinguish between old and new PP and PU.

The new PP will be known as "PP with PP".

But wouldn't it have been great if we could have called the new Ultra "PU with PP"?

We could have had conversations like "Do you mean old PU or new PU with PP?"

Darn it Pennzoil!


It'll be known as PPPP or P4, and PUP, PUPPP, or PU3?
_________________________
2011 F-150 Ecoboost
2012 Focus S
2001 Taurus

Top
#3281166 - 02/13/14 07:52 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: volk06]
JC1 Offline


Registered: 11/29/08
Posts: 1359
Loc: Oshawa, Ontario Canada
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.

Top
#3281239 - 02/13/14 09:17 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
simple_gifts Offline


Registered: 07/26/04
Posts: 10655
Loc: Middlesex County CT
Quote:

There is no better name than Mobil 1. It's so simple and easy to remember, it is so good such that they have the same name for over 30 years.


Why do a great percentage of people keep typing Mobile 1? Seems like a similar branding snafu.
_________________________
2003 Echo >390K miles; Showing its age.
2006 B2300;101K;ALM

Please conserve paper; it is not like it grows on trees.

Top
#3281631 - 02/14/14 08:34 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: JC1]
Trajan Offline


Registered: 07/16/05
Posts: 3730
Loc: SE PA
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............
_________________________

Lack of harm is not proof of benefit.

There are in fact two things, science and opinion; the former begets knowledge, the later ignorance. Hippocrates





Top
#3281693 - 02/14/14 09:53 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
Kira Offline


Registered: 08/19/10
Posts: 2267
Loc: Champlain/Hudson Valley
Hello, FROM ABOVE POST, "Marketing..gotta love it"

Want to be disturbed? Advertising (marketing) is the biggest business in America.

Why produce anything when you can just promote something?

I know there's more to it than that. Kira

Top
#3281997 - 02/14/14 01:30 PM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: Trajan]
GumbyJarvis Offline


Registered: 08/23/11
Posts: 1609
Loc: Fort Hood, TX
Originally Posted By: Trajan
Originally Posted By: JC1
Sounds like a bad marketing ploy from Pennzoil.

Anyone remember Crystal Pepsi or New Coke?

Regards, JC.


I remember Pepsi Kona. Coffee flavored Pepsi..............


And I remember Coca Cola Blak, same thing.
_________________________
16 Hyundai Veloster Turbo 1.6L 3465mi
QS Enhanced Durability 5w30 + Puro Classic

05 Ford Ranger 2.3L 235k
QS Defy 10w40 + K&N

Top
#3387550 - 06/03/14 02:18 AM Re: Pity that Pennzoil renamed Ultra to Ultra Platinum [Re: TrevorS]
used_0il Offline


Registered: 03/06/14
Posts: 1184
Loc: canada
Anybody know where I can find Dorkville?

Top