Hello BITOG Members:
First and foremost, we’d like to thank everyone for their interest, curiosity and excitement for our latest and greatest Pennzoil product offering. As many of you may have seen or heard, Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology are officially joining the Pennzoil product line-up early this spring. (And as many of you have seen, the products are already starting to show up on the shelf in some locations.)
First, a little background: PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil used in Pennzoil Platinum motor oils. PurePlus Base Oil formulated from natural gas is crystal clear and contains fewer of the impurities found in crude oil, the traditional base for many other conventional and synthetic motor oils.
Pennzoil Platinum and Pennzoil Ultra Platinum with PurePlus Technology are a range of full synthetic motor oils designed to provide engines Complete Protection, without compromise. Complete Protection is defined as coverage on five key areas consumers deemed as most critical for motor oil performance: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures.
The benefits specific to piston cleanliness, fuel economy and wear protection are derived from the combination of Pennzoil additive chemistry and PurePlus Base Oil. The key difference between Pennzoil Platinum with PurePlus Technology and competitive PAO formulations will rest with the premium additive chemistry that Pennzoil adds to PurePlus Base Oil to provide superior performance.
Due to the abundance of speculation and chatter we’ve seen across BITOG and the unending passion you show for not only our products but also all lubrications, we wanted to give your community the opportunity to be some of the first to ask questions about this breakthrough technology!
Beginning today, with this post, we have opened a special thread for all of you to submit your questions for the Pennzoil Technical Team in advance of our official launch. The thread will be open for question submissions until 12:00 p.m. ET on Feb. 19, at which time we will send them back to our full team of scientists, engineers and brand representatives to provide answers to as many of the questions as we can a few weeks later on Mar. 6.
We are extremely excited for this opportunity and we have only a few requests:
1. Please use this thread ONLY to submit questions and please keep commentary or feedback on the product to the other areas of the site. Members of the team have noted that there have been questions posed in various threads, but please repost the question in this thread to help us make sure we address everything.
2. Please understand that there will be some questions that we will not be able to answer. We cannot divulge any proprietary information and can only speak from our areas of expertise.
3. Please understand that we will not and cannot comment or speculate on the products of our competitors.
Thank you all for the understanding and enthusiasm.
-The Pennzoil Team
Chris Hayek
Pennzoil Global Brand Manager
Suzanne Clerkin
Pennzoil Associate Brand Manager
Aimee Cronfel
North American Pennzoil Marketing Manager
Brian Lardi
Global Digital Marketing Manager – North America
Richard Dixon
Pennzoil Technology Manager
Rigo Santiago
Technical Information Center Team Lead
Shanna Simmons
Research Engineer, Technical Advisor
First and foremost, we’d like to thank everyone for their interest, curiosity and excitement for our latest and greatest Pennzoil product offering. As many of you may have seen or heard, Pennzoil Platinum® and Pennzoil Ultra Platinum™ Full Synthetic motor oils with PurePlus™ Technology are officially joining the Pennzoil product line-up early this spring. (And as many of you have seen, the products are already starting to show up on the shelf in some locations.)
First, a little background: PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil used in Pennzoil Platinum motor oils. PurePlus Base Oil formulated from natural gas is crystal clear and contains fewer of the impurities found in crude oil, the traditional base for many other conventional and synthetic motor oils.
Pennzoil Platinum and Pennzoil Ultra Platinum with PurePlus Technology are a range of full synthetic motor oils designed to provide engines Complete Protection, without compromise. Complete Protection is defined as coverage on five key areas consumers deemed as most critical for motor oil performance: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures.
The benefits specific to piston cleanliness, fuel economy and wear protection are derived from the combination of Pennzoil additive chemistry and PurePlus Base Oil. The key difference between Pennzoil Platinum with PurePlus Technology and competitive PAO formulations will rest with the premium additive chemistry that Pennzoil adds to PurePlus Base Oil to provide superior performance.
Due to the abundance of speculation and chatter we’ve seen across BITOG and the unending passion you show for not only our products but also all lubrications, we wanted to give your community the opportunity to be some of the first to ask questions about this breakthrough technology!
Beginning today, with this post, we have opened a special thread for all of you to submit your questions for the Pennzoil Technical Team in advance of our official launch. The thread will be open for question submissions until 12:00 p.m. ET on Feb. 19, at which time we will send them back to our full team of scientists, engineers and brand representatives to provide answers to as many of the questions as we can a few weeks later on Mar. 6.
We are extremely excited for this opportunity and we have only a few requests:
1. Please use this thread ONLY to submit questions and please keep commentary or feedback on the product to the other areas of the site. Members of the team have noted that there have been questions posed in various threads, but please repost the question in this thread to help us make sure we address everything.
2. Please understand that there will be some questions that we will not be able to answer. We cannot divulge any proprietary information and can only speak from our areas of expertise.
3. Please understand that we will not and cannot comment or speculate on the products of our competitors.
Thank you all for the understanding and enthusiasm.
-The Pennzoil Team
Chris Hayek
Pennzoil Global Brand Manager
Suzanne Clerkin
Pennzoil Associate Brand Manager
Aimee Cronfel
North American Pennzoil Marketing Manager
Brian Lardi
Global Digital Marketing Manager – North America
Richard Dixon
Pennzoil Technology Manager
Rigo Santiago
Technical Information Center Team Lead
Shanna Simmons
Research Engineer, Technical Advisor
