PP & PU being combined into a new oil.... PUP

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I was searching the shell EPC to see if I could find any new pds on PYB due to the recent PQIA results with the super low NOACK. They had new MSDS listed but no TDS for an oil called Pennzoil Ultra Platinum Motor oil. It lists GTL as the base oil as well (fisher-tropsch derived). The dates are 12/22/13 so there are less than a month old! Looks like they are combining the PP and PU line up or they are going to be putting the same product in different bottles. They have 0w20, 0w40, 5w20, 5w30, 10w30 weights. Thoughts??

http://www.epc.shell.com/Docs/GSAP_msds_00658892.PDF
http://www.epc.shell.com/Docs/GSAP_msds_00658646.PDF
http://www.epc.shell.com/Docs/GSAP_msds_00658650.PDF
http://www.epc.shell.com/Docs/GSAP_msds_00658891.PDF
 
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Conspiracy I say!
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This is quite likely to be the Sopus product to meet GF-6. They will be ready for the market. JMO

Oldtommy
 
I have always thought the marketing on Ultra was poorly executed. They could have named Ultra something like Titanium (like the progression in credit cards which consumers are quite familiar with) to indicate it was a better or higher quality oil than Platinum.
 
I sure hope they don't introduce another oil that is above "Ultra-Platinum". What's next...Diamond? Ultra-Ultra?
 
Originally Posted By: dparm
I sure hope they don't introduce another oil that is above "Ultra-Platinum". What's next...Diamond? Ultra-Ultra?

Titanium
 
Originally Posted By: 2010_FX4
Originally Posted By: dparm
I sure hope they don't introduce another oil that is above "Ultra-Platinum". What's next...Diamond? Ultra-Ultra?

Titanium


I think Castrol would sue them for that.
eek.gif
 
Maybe this is why Ultra has been disappearing and lot of sales on Platinum.
Just from the Msds it sure looks like pure GTL with mineral oil as just an additive carrier.

I would bet this will be Dexos approved also. I maybe wrong but in light of all the recent developments (the NOAK of PYB) it seems Shell might be really upping the ante with their Pennzoil brand.
The question on my mind is how will Mobil answer these new super oils.
 
Originally Posted By: 2010_FX4
I have always thought the marketing on Ultra was poorly executed. They could have named Ultra something like Titanium (like the progression in credit cards which consumers are quite familiar with) to indicate it was a better or higher quality oil than Platinum.


Shell's top-tier oil in Europe (and elsewhere?) is called "Shell Helix Ultra", which is probably the source of the name. But it was really never differentiated from Platinum, and for North American Consumers "Helix Utra" means absolutely nothing.

You'd think they could have advertised GTL base stocks, low volatility, etc. to explain its wonderfulness, but they must've concluded we're too clueless to care.
 
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