More media allows for a longer OCI (more capacity) and lower differential pressure in the filter resulting in less bypassing (less unfiltered oil) and all periods of the OCI. If you are running the correct grade of oil, don't live in the frozen north, or do a lot of cold starts and stops, a bigger filter may not matter much everyday. Generally more media is "better" but whether or not that "betterness" is worth the extra money is highly variable.
Also bear in mind that if a larger filter is approved by the filter mfr for your application, in the event of a failure, you have a solid basis for a warranty claim. If you just pick a filter that happens to screw on, it gives them a possible out, or at least makes a claim very much uphill for you because they did not approve that application.