They are marketing it as a premium line. The cheapest Indian is a little more than a Harley Softail Deluxe. But with the hidden charges it could still be price competitive. Dealers can wave the "setup" fee and shorten the gap by the usual 400 to 500 dollars. My Triumph dealer did that, threw in a helmet and riding glasses, a few free t shirts, calenders, and even bought be lunch. Made a nice deal even nicer.
But yes, they should expand the model. Id personally like to see something more stripped down and "meaner" looking to appeal to the people who want an American iconic brand but dont dig the big fender retro look.