Agip is a well regarded product in Europe, but pretty much unknown in the US, that might change now that FIAT is in the USA, and tied to Chrysler. Agip is still a major supplier to FIAT in Europe and will be to Chrysler in the near future. I vaguely recall seeing a story in a trade magazine that said that Chrysler will be using Agip oils in the near future in all its vehicles.