Originally Posted By: 84zmyfavorite
I have Used LiquiMoly 5w-40 in various vehicles, and Motul Motorcycle oils in Honda 4 strokes. They are Exotic, OK. They have a HIGHer Quality to them. Europe DOES hold a HIGHer standard to Motor oils produced there.
This is the crux of the argument. Motul makes many performance, application specific lubes. Heck, the only place I see it here is in some Japanese bike shops. Liqui Moly stuff tends to have European ratings. Do they even make an SN/GF-5 lubricant?
Their mineral oils are, by North American standards, awful, at least for new vehicles. SF/CD is unacceptable here, and has been for many, many years. Straight grades aren't any better. Those examples might be great for classic vehicles, but I'd hate to see the price in North America. They might beat Joe Gibbs in price, but perhaps not.
As for their high quality products, let's look at their real competition. Liqui Moly isn't competing against PYB, PP, GTX, or Mobil Super. Their real competition includes things like M1 0w-40, GC, Castrol Professional series, PU European versions, Valvoline European synthetics, Mobil Delvac 1 ESP 5w-40, Mobil Delvac 1 LE 5w-30, and so forth. That's some pretty solid competition.