Fram Xtended Guard renamed Ultra

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rcy

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Originally Posted By: UberxG
sweet ! im guessing poeple were getting confused about the names


I do, so I buy Purolators.

P.S. That picture looks mighty Walmartish.
 
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Originally Posted By: Loobed
Originally Posted By: UberxG
sweet ! im guessing poeple were getting confused about the names


I do, so I buy Purolators.

P.S. That picture looks mighty Walmartish.




Canadian Tire, eh. They were actually redoing all the shelving in the oil/filter area of the store.
 
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FRAM Launches Extra Guard Plus and Ultra Oil Filters
November 10, 2011

Guarding your car’s engine from dirt and contaminants will soon reach a whole new level as FRAM, a leading oil and air filter manufacturer, adds two new premium oil filters in 2012 to its line-up. The new filters, FRAM Extra Guard Plus and FRAM Ultra, tout some of the best media quality and extended mile options available to consumers.

“When it comes to ensuring proper engine function and oil flow, choosing a high-quality oil filter is key,” said Jim Brown, marketing leader for FRAM. “After extensive product development and testing, we’re excited to offer consumers two new premium oil-filter options that couple superior media quality with increased filter life.”

With the addition of FRAM’s Extra Guard Plus filter and FRAM’s Ultra filter, its comprehensive line-up helps consumers find the ideal filter to help keep their engine running strong.

Featuring a strengthened nitrile silicon O-ring for improved longevity of up to 10,000 miles, the FRAM Extra Guard Plus also incorporates an improved synthetic cellulose media blend that traps 99 percent of all dirt and particles. In addition, it offers six times the engine protection of other premium products. Equipped with dual-layer synthetic media and reinforced by metal screen insets, FRAM Ultra provides exceptional performance lasting 15,000 miles. The internal, anti-drain valve contains enhanced nitriles – the O-ring – that promotes enhanced longevity, and the filter is optimized for use with synthetic and conventional motor oils.

Both Extra Guard Plus and Ultra are equipped with SureGrip technology to ensure easy installation and removal. As with all FRAM products, the two new filters undergo rigorous testing to ensure they are able to withstand even the most extreme engine environments.

FRAM filters can be purchased at automotive retailers across the United States.

Fram

Autozone Fram oil and air filter rebates

Purchase a FRAM® Extra Guard® oil filter and any FRAM® air filter to receive a $4 rebate, purchase a FRAM® Tough Guard® oil filter and any FRAM® air filter to receive a $5
rebate, or purchase a FRAM® Ultra oil filter (formerly Xtended Guard® oil filter) and any FRAM air filter to receive a $6 rebate. Rebate receipts dated before 02/1/12 and after 12/31/12 will not be accepted.
Autozone Fram
 
Originally Posted By: rcy
Re: Fram Xtended Guard renamed Ultra

In related news... in retaliation to FRAM's latest move, oil manufacturer SOPUS has reportedly renamed it's top of the line synthetic to Pennzoil Xtended Guard.
 
Originally Posted By: ahoier
Wow.....stupid move. lol.....with the part number "XG" and all :p


There's no way they're gonna change the "XG" in the part number. The impact to update documentation, etc would be huge.
 
Originally Posted By: Quattro Pete
Originally Posted By: rcy
Re: Fram Xtended Guard renamed Ultra

In related news... in retaliation to FRAM's latest move, oil manufacturer SOPUS has reportedly renamed it's top of the line synthetic to Pennzoil Xtended Guard.



LOL
crackmeup2.gif
 
Originally Posted By: Quattro Pete
Originally Posted By: rcy
Re: Fram Xtended Guard renamed Ultra

In related news... in retaliation to FRAM's latest move, oil manufacturer SOPUS has reportedly renamed it's top of the line synthetic to Pennzoil Xtended Guard.

ROFL @ Pete...
 
I usually have to search on here before going to the store so I know which is their best filter. At least slow-brains like me will save 5 minutes of their life now!
 
Originally Posted By: tenderloin
Originally Posted By: gulian
I wonder if this one still has paper end-caps?


No


Yeah, the XG filters always had metal end caps and center tube. I'm sure FRAM will stick with that design. They technically still call it an XG.
 
How come when I put "FRAM Ultra" into Google, this thread is the only filter-related hit that shows up? Also, there's no mention of either the Ultra or the Extra Guard Plus on their web site?
 
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