I sell these daily.. they honestly resemble fram B filters.
(no-name type filters that didn't make the A cut).
The filter media isn't as dense as say a name brand filter like a Purolator. Same goes for their cabin filters.
The oil filters are made by Wix, but the difference is the burst pressure is halved, the ADBV is nitrile vs. silicone and there aren't as many pleats, but for the price, it's a decent 5000 mile filter, and every shop I deal with buy the Premium Guard filters and Pro-Tec oil filters exclusively. (unless there's no p/n then they op for the wix).
I've never seen an issue with the air or cabin filter, the oil filters, once in a rare while one will come back as defective, but 9x out of 10 it'll be because the tech wasn't careful threading the filter (happens more at the quickie lubes).