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#2302762 - 06/30/11 06:16 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
OneEyeJack Offline


Registered: 09/14/10
Posts: 548
Loc: California
I wonder how these figures match advertising budgets. In other words how important is advertising when you are selling a very technically orientated product to a market that has their interests in other areas.

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#2353116 - 08/21/11 12:54 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
mainstreet98 Offline


Registered: 09/01/09
Posts: 1
Loc: Florida
Thanks for performing a huge task. A lot of suggestions from posters about how it could have been improved; how many of them are volunteering to do the work.

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#2357776 - 08/25/11 08:10 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: mainstreet98]
ZJohnson Offline


Registered: 02/10/05
Posts: 65
Loc: Tn
DT466 won't be here to read this ... he was essentially banned.
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#2359570 - 08/27/11 05:20 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: OneEyeJack]
fdcg27 Offline


Registered: 09/25/09
Posts: 8055
Loc: OH
Promotional budget matters more than advertising budget, and SOPUS has not been shy about spending money on MIRs to promote their products.
If you take the Sopus products as a group, more than a third of the oil changes recorded used Pennzoil, Quaker State or Rotella (35.5%).
Rotella does not have much promotional spending (although it had at least one MIR over the survey period) while QS and PP have both had pretty heavy promotion. Both were also on clearance for a while at some retailers.
I bought another eighteen quarts of PP on clearance at MEIJER, for example, and I have fifteen quarts from the five bucks after MIR deal of the summer of 2009.
It may simply be a matter of a good oil at a good price winning every time.
_________________________
12 Accord LX 15K HGMO 0W-20
09 Forester 64K PU 5W-30
02 Accord 127K G-Oil 5W-30
01 Focus ZX3 94K GTX 5W-20
95 BMW 318iC 143K Maxlife 10W40

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#2359573 - 08/27/11 05:27 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: ZJohnson]
fdcg27 Offline


Registered: 09/25/09
Posts: 8055
Loc: OH
How and why was this member essentially banned?
Sometimes, members are give a "vacation" if they get a little carried away.
Why would a member who devoted considerable time to compiling an interesting bit of information be banned?
_________________________
12 Accord LX 15K HGMO 0W-20
09 Forester 64K PU 5W-30
02 Accord 127K G-Oil 5W-30
01 Focus ZX3 94K GTX 5W-20
95 BMW 318iC 143K Maxlife 10W40

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#2359578 - 08/27/11 05:31 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
mongo161 Online   content


Registered: 07/11/10
Posts: 3155
Loc: Coney Island, NY
I notice that both Peak and SuperTech are both on the list.

IMO...Wouldn't both Peak and SuperTech be considered the same oil since both are bottled, most likely on the same line, by Warren Distributing out of Nebraska?
_________________________
I get by with a little help from my friends....listen with your eyes....it's the ONLY way to believe what you hear...

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#2384514 - 09/22/11 06:08 AM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: mongo161]
45ACP Offline


Registered: 04/03/11
Posts: 1271
Loc: Dallas Texas
Originally Posted By: mongo161
I notice that both Peak and SuperTech are both on the list.

IMO...Wouldn't both Peak and SuperTech be considered the same oil since both are bottled, most likely on the same line, by Warren Distributing out of Nebraska?


NO!

"Peak," IMHO, is a distant second to SuperTech products. The only time i have ever bought "Peak" is when i had a car that was not working properly, "had" to use it for whatever reason (seems silly now) and had to dump a gallon of antifreeze in it at a gas station, the gallon going for $12 to $15.

Supertech is Walmart's house brand and its actually decent oil. You could put Supertech in a LOT of cars and trucks, though people choose not to.

Peak is more like Lucas. hide

As to this post and BITOG's favorite oil, the paid site supporters that gave cash donations recommend Mobil 1 80 to 90% of the time conservatively, so id say its XOM (which is also Supertech.................) And yes, Mobil 1 is quite good, but not all engines like it so for it to always be tossed out at first recommendation, you draw your own conclusions there. All im saying.

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#2387457 - 09/25/11 01:11 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
Silver Offline


Registered: 07/30/03
Posts: 111
Loc: GA
Anybody want to get market expenses for each manufacturer and list them alongside the numbers?

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#2434489 - 11/14/11 06:58 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
rjacket Offline


Registered: 05/15/10
Posts: 1107
Loc: CA
If anyone is interested, an easy way to get results in greater detail that can be analyzed easily is to use something like Survey Monkey.

I could set something up for 2011 if someone could supply questions with the pre-defined answers (that's the best way to automate the reporting).

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#2452659 - 12/04/11 10:23 AM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: defektes]
Topo Offline


Registered: 12/02/11
Posts: 655
Loc: Perrysburg Ohio
Pennzoil, Whoa! I'm starting to think it's better than I always thought it was. I hear their Pennzoil Ultra is really really good.
_________________________
2010 Chrysler 300 Tour.Sig 3.5L
121,000 Miles On Engine and Climbing
Current: Napa Syn. 5W30/Napa Gold 7899
10,000 OCI



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#2475877 - 12/28/11 10:35 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
Youngblood Offline


Registered: 02/20/06
Posts: 17
Loc: Arkansas
I would venture a guess that the reason why Pennzoil is number one is because Wal-Mart sells it (just like F#$m filters). But I want to give the benefit of the doubt that people in the BITOG forums have a lot more knowledge about what they are actually put in there engines. I don't know anything about the newer formulation (PureBase) but I just can't get past the stigma that the original formulation was paraffin based.

Probably one pre defined question for next year would be do you change your own oil or have it done? I think the results would be interesting.
_________________________
What oil do I use?
Anything but Havoline, Motorcraft, Pennzoil, & Quaker State.

What oil filters do I use?
Anything but Fram.

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#2582458 - 03/28/12 01:51 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
TheBig2003 Offline


Registered: 03/09/12
Posts: 112
Loc: Nepean, Ontario
Awesome work DT466E_bus! Thanks!
_________________________
2006 Magnum RT AWD-Turbo - 10W30 EDGE DL16 - Daily Driver
2006 Grand Prix GT SC/Intercooled - 5W30 QSUD R85036
2013 Corvette ZR1 1SE - 10W30 PU 57060

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#2597951 - 04/12/12 06:44 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
Ebejer078 Offline


Registered: 01/18/12
Posts: 23
Loc: Toronto, Canada
What does the % beside the numbers mean?

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#2615442 - 05/01/12 11:04 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: Andrew MKZ]
dave1251 Offline


Registered: 07/15/05
Posts: 5860
Loc: Maricopa, AZ
346 25.40%

Do you mean this? If that percentage of our members on here that answered used this particular oil.
_________________________
make the inside of your engine oil cap white.
don't use.

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#2722494 - 08/22/12 08:02 PM Re: ****BITOG's FAVORITE OIL 2010 RESULTS**** [Re: dave1251]
Kira Online   content


Registered: 08/19/10
Posts: 825
Loc: Champlain/Hudson Valley
SUPER TABLE! I'm going to start using Wolf's Head--pulling the underdog (underwolf?) Kira

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