Originally Posted By: roushstage2
Originally Posted By: SuperBusa
Originally Posted By: 08_SHELBY
Ford knows that these filters are very good and at less than $4 ea. you can't go wrong.
If Ford would share these better than needed specs, I think more people might want to go with Motorcraft filters. As the specs stand now (the "80% @ 20 microns"), it makes the filters look like sub-standard performance compared to even a FRAM. Not good advertising/marketing on Fords part IMO.
I didn't realize so many people didn't go with Motorcraft filters because there were no set-in-stone efficiency ratings. I've always seen the exact opposite on this very site. Many people using them but not knowing what the exact ratings were.
I'm sure a lot of Ford customers use Motorcraft filters, just because it's the OEM for their Ford product. Probably most of them don't even know what "filter efficiency" means.
But I would say if someone on this board was told that the Motorcraft filter was really 80% efficient @ 20 microns vs. say a Purolator Classic at 97.5% @ 20 microns that most people would buy the Purolator because they want an efficient filter in their car. I would.
Originally Posted By: roushstage2
Second, perhaps I've just missed it, but does Motorcraft really spend money on advertising their oil filters of all things? I can't recall one single mass, readily available, public advertisement about why you need to buy a Motorcraft oil filter for your car. Did I really just miss it or is there not one out there? Not good advertising or marketing...to who? The millions of people that drive in for an oil change, sign the single piece of paper without reading it, and go on their way? For some reason, I'm thinking that
actual vs. advertised oil filter efficiency ratings of said Motorcraft filters are the last thing on their minds.
I wasn't taking about "ads on TV". I'm talking about Ford making the data public. I've tried many different routes to obtain the actual Beta Ratio numbers on the Motorcraft filters and can't get anything out of Ford or the Motorcraft Division of Ford ...
absolutely zero information. The only specification info I've seen is info posted on this board, and it's always the same "80% efficient @ 20 microns" spiel.
Originally Posted By: roushstage2
Also, just to point out, these specs are available at any Ford dealership parts counter. It was just a matter of finding out where to get them from. Not an uncommon thing in life.
I'll bet I can call 5 Ford parts departments and pose the question: "
Can you tell me what the specified filtering efficiency from Ford is on the FL-820S ... or any other Motorcraft oil filter number?" I think I will do this tomorrow to see what they say. Will report my findings ... what's your bet?
Originally Posted By: roushstage2
For some reason, I'm thinking that
actual vs. advertised oil filter efficiency ratings of said Motorcraft filters are the last thing on their minds.
Now why would Ford NOT show the actual filter performance spec if it really wasn't "80% @ 20 microns". Ford ... are you reading this ... do you see where I'm coming from?