I recently had to buy tires and in my research I did not hear any good info on Uniroyals. I could not find any reports of good performance on Tiger Paws. However I did get a great deal on a set of Firestone Destination LE 235/75R15 for my Dakota. I got them at Tires Plus for $422.00, mounted, balanced with lifetime rotation, balance and road hazard policy. These are turning out to be excellent tires and have great traction wet or dry, they run very quietly and give a really smooth solid ride quality. Not much more expensive than the $60 Uniroyals in TK's ad. I got raised white lettering too, which makes it a great-looking tire on my truck.
I wonder if the Uniroyal ad is just a hook to get you in the store so they can upsell you a better/more expensive tire.
Just my .02, but I really like my Firestones.