There are some pretty good diesel additives out there, and some that are a waste of money. But MMO is not a diesel additive, and ATF is not a diesel additive. So just do some research, decide what qualities you are looking for and which products offer the most for the least money.
You might look for a fuel additive study run on another website by a guy named Spicer. He found that a 2% blend of biodiesel (B02) was better for improving lubricity than every commercial product.
With winter rolling around in a couple months, you might check out the difference between emulsifying additives and demulsifying additives. Which one you choose may depend on which engine/injection system you have, which kind is recommended by the vehicle manufacturer, and of course whether you are adding to your vehicle's fuel tank or to a storage tank.