I presume you don't aim at the same spot on a tire from 1/4 inch away. I see people hold a high pressure nozzle directly at dirty tires. Spraying from a reasonable distance is not an issue. By the way, I have seen people peel paint of their cars with a high pressure hose. Idiots.
I brush the tires with soapy water to loosen any stuck-on dirt, then hose them of gently.