I would love for Amazon to have some online competition for retail sales. I use it a ton because of the convenience of not having to get out of my chair and drive to a store hoping they will have what I need and if they don't driving around until I find it. I live in a rural area and the savings on gas and wear & tear on my truck more than covers the cost of a Prime subscription (plus my wife watches Prime Videos a lot.) But it pays to price shop online and not assume that Amazon has the best price because often they don't. I just ordered some Lubegard Shudder Fixx from Walmart because it was $4 cheaper than Amazon.